Branding for Vastrae, involved a detailed and collaborative process to create a distinct and memorable identity. We began with an in-depth consultation to understand the client’s vision, target audience, and values. Extensive market research and competitor analysis informed the creative direction. We developed multiple concepts for the logo, color palette, and visual elements, focusing on simplicity, elegance, and versatility. The chosen logo, a sleek minimalist design with clean lines, was made to be adaptable for various applications. The color palette, featuring deep blue and gold, conveyed luxury and trustworthiness, while secondary colors provided flexibility. Typography combined modern sans-serif and classic serif fonts for readability and consistency.

​Visual elements, inspired by traditional textiles but modernized, were integrated into social media templates, email newsletters, and ads. A comprehensive brand book documented all identity aspects, ensuring future consistency. The brand’s tone of voice, defined as friendly, sophisticated, and informative, was consistently applied across all platforms. Packaging was designed to be eco-friendly, with the brand’s colors and logo, enhancing the unboxing experience. High-quality printing techniques ensured a professional look for stationery.​

Regular client meetings helped refine concepts, ensuring the final designs met expectations. Once finalized, branding materials were applied across platforms, establishing a strong, cohesive presence. This thorough process gave Vastrae a distinct identity that resonates with its audience, laying a foundation for future growth in the competitive e-commerce market.