ROLE
UI/UX Designer &
Researcher
DURATION
March 2022 - May 2022
(2 Months)
TOOLS
Figma,
Miro
PROJECT OVERVIEW
The Product
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Amazon’s contribution to a Humanitarian Crisis
The Problem
Many large businesses are leveraging their core business and social responsibility initiatives to support humanitarian causes around the world, providing donations in various ways.
Amazon doesn’t have a robust feature set that does this, so I designed a solution that will help Amazon extend their hand to help and contribute to humanitarian cause and major social issiues.
The Goal
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Prioritize immediacy and effectiveness in providing support
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Ensure timely assistance and access to relevant resources.
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Foster a sense of safety, connection, and empowerment.
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Seamless integration into users' daily lives for accessibility.
Design Process
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Empathize
Brainstorming questions
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Define
Problem statement
Proposed solution
Target audience
​
Ideate
User flow
Design
Wireframe
Visual design
Prototype
Test
Usability testing
Brainstorming Questions
How might we ensure users trust a process for donating money for a cause?How will the necessary items reach the people of Ukraine?What daily items do Ukrainian people lack?How might we make a decision about when to deploy a “humanitarian disaster” UI toolkit?Considering different humanitarian/natural crises what solution can be given?How might we generate empathy for citizens of one country without disparaging citizens of another country or community?How might we ensure the products/funds are reaching the right people or cause?How is moral support given to the affected people?
Define
Problem Statement
Many large businesses are reacting to events in Ukraine finding ways to promote accurate information, and support the people of Ukraine. Amazon doesn’t have any direct operations in Ukraine, but as the country suffers under the ongoing invasion by Russia, the tech giant is stepping in to provide support to humanitarian organizations on the ground. However, Amazon’s current support feature has many rooms for improvement as it does not empathize well with the potential users.
Proposed Solution
I modified the pre-existing Amazon support feature and named it as “Amazon Cares”. This feature empathizes well with the users as it allows user to tell their requirements, so that help could be offered accordingly. One of the key take away of this feature is that people from all around the world can not only donate goods and cash but also send support messages via text or videos.
Target Audience
People facing crisis (people of Ukraine)
World organizations
Donators
Ideate
User Flow
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Design
Wireframes
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Visual Designs
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Prototype
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To view the Figma file of the prototype click on the button below -
Test
Usability testing
Test preparation:
After implementing all the needs listed in the brainstorming questions, gave User Testing tasks to make sure proper implementation of all the features.
Goals of Testing:
To check whether all the features are working properly and fit user requirements.Is there anything missing that would make user experience in Amazon Cares a better experience?
Define the testing task lists:
Read about the crisis and organization’s work make donation.Search and send goods.
Add requirement and make payment.
Task 1
Using this app, read about
Ukraine crisis & make donation.
Task 2
Search and send goods
Task 3
Add requirements and make payment.
Participant 1
It was very easy and convenient to get all the information on just one click.
I was looking the option in the main menu but then later realized it's part of amazon care.
This feature particularly is very helpful.
Participant 2
The feature was very informative and easily accessible.
I got confused about the categorization of the goods, but then realized it’s just basic necessities.
Both adding requirement and making payment were easy tasks.
Participant 3
The button on the main screen very clearly indicates the function.
Sending goods directly is a nice idea. Really liked the concept. The UI was self-indicatory.
The requirement feature is very user-centric. The payment gateway was easily accessible.
In the usability study users suggested adding search bar to the menu to make it easy for them to look for the items they need.
Takeaways
What went well
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The UI is in sync with Amazon’s original UI.
The design was clean and clear, it was easy to navigate.
The feature was upto the mark and very user-centric.
What could be improved
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Conduct more testing sessions for improvement.
More categories can be added to the goods section.
More research is needed.
Next steps
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Add more features for users.
Expand the Requirement Board & Send Goods feature.
Based on user feedback, may expand to more device types.
